WhatsApp Business has 200 million active users and now offers personalized customer messages.

WhatsApp Business, which is owned by Meta Platforms, is a version of the instant messaging app designed for small businesses. It has now reached over 200 million users, according to Meta CEO Mark Zuckerberg, which is a four-fold increase from three years ago. In 2020, two years after its launch, WhatsApp Business announced a monthly active user (MAU) count of 50 million.

As the company records a decrease in advertising, Meta is now promoting the advantages of business messaging. The social media and tech giant has lost some of its core advertising business due to a dwindling economy and a general reduction in spending power.

In 2021, the Facebook company rebranded to Meta Platforms in order to shift its focus to the metaverse. The company explained that it planned to make the metaverse a reality for users to find other people, grow their communities, and advance businesses. However, Zuckerberg announced that Meta Platforms is now shifting its focus from the metaverse to apps. Speaking at a company-wide meeting shortly after announcing it would fire 11,000 workers, he said:

“…The reality is that business messaging is probably going to be the next major pillar of our business as we work to monetize WhatsApp and Messenger more.”

Expected WhatsApp Business Features for Users

Meta Platforms is still working hard to develop the metaverse and investing several billion into this endeavor. To make up for the large investment, the company is focusing on generating revenue from other channels, including WhatsApp. Meta is now introducing more features to ramp up income from WhatsApp Business.

For instance, users on WhatsApp Business can now create “click-to-WhatsApp” ads right from the app instead of via a Facebook account. Zuckerberg mentioned last year during Meta’s earnings call for Q3 that these ads recorded an 80% year-on-year (YoY) growth, exceeding the $1.5 billion annual revenue run rate.

In addition to the in-app ad, WhatsApp Business plans to generate revenue from message automation. The paid feature would allow users to automate the delivery of personalized messages to customers. WhatsApp Business users will be able to create customer lists and automate different personalized messages for each list. Business owners may use this feature to offer a promo or discount code to one or more lists, and not their entire customer base.

WhatsApp Payments

WhatsApp is introducing in-app features that allow customers to pay businesses directly. In April, WhatsApp launched end-to-end payments in Brazil, with Zuckerberg confirming that anyone can “pay local businesses right in a WhatsApp chat”. In an official announcement, Meta described the feature as a “game-changer” that allows people to complete transactions without opening another app or visiting a website.

Previously, peer-to-peer payments were available to WhatsApp users in Brazil. However, regulatory requirements did not allow Meta to expand the feature for merchant purchases. Merchants had to use a third-party service to generate a payment link and then forward the same via WhatsApp. Now, in-app payments make the process of buying, selling, and paying a lot more seamless.

We will continue to update Phone&Auto; if you have any questions or suggestions, please contact us!

Share:

Was this article helpful?

93 out of 132 found this helpful

Discover more

BlockChain

Whale activity increases ahead of Shiba Inu's Shibarium launch.

Shiba Inu, a cryptocurrency that emerged as a viral sensation but has quickly gained a strong foothold in the market,...

Market

Shiba Inu Price Prediction A 10% 24-Hour Rise to Unleash Optimism, Are We Barking Up the Tree of New Highs?

The Shiba Inu cryptocurrency has surged by 8.5% today, reaching a value of $0.00000803. This increase is part of a 1%...

Markets

Why Shiba Inu isn't entering a bullish market phase?

Shiba Inu (SHIB), which is a well-known cryptocurrency known for its active online community and cute dog-related mar...

BlockChain

Top 3 Price Predictions: Wall Street Memes, Shiba Inu, and Dogecoin in Next Meme Coin Season

Meme coins, combining humor, culture, and financial speculation, are attracting attention from the crypto community a...

BlockChain

Shiba Inu Investors Alert: 425B Tokens in Motion – Sellout Imminent?

Shiba Inu (SHIB) tokens worth an impressive $3.2 million have been listed on Coinbase, as per recent data on Ethersca...

Market

Binance approves Shiba Inu as collateral, signaling potential future for SHIB.

In an exciting development, our platform has expanded its offering by introducing 22 new loanable and collateral asse...