Unstoppable Domains partners with Ethereum Name Service, adds .eth domains.

Unstoppable Domains partners with Ethereum Name Service, adds .eth domains.

The Growing Importance of Digital Identity in the Blockchain Industry

In the ever-expanding world of blockchain technology, digital identity is gaining significant importance. Recently, the digital identity platform Unstoppable Domains made a significant move by adding support for Ethereum Name Service (ENS) domains. This expansion aims to offer a wider range of Web3 decentralized domains to users.

Unstoppable Domains and Ethereum Name Service are the two leading service providers in the Web3 domains space. They enable users to create human-readable domain names, along with other crypto wallet addresses. These decentralized domains serve as profiles across the Web3 ecosystem and provide various functionalities.

One of the key introductions in this space is the .eth domain ending, which allows individuals to store their digital identity on the Ethereum blockchain. Instead of using long and complex wallet addresses, users can now replace them with shorter, easier-to-remember names like “me.eth.” Unstoppable Domains takes this a step further by offering management options for .nft or .x domains, all in one place.

Here’s What Unstoppable Domains Users Can Do

With the integration of Ethereum Name Service domains, Unstoppable Domains offers users the ability to purchase .eth names through their platform. This integration enhances the payment methods and functionality available for managing ENS domains. When users buy .eth domains from Unstoppable, they undergo registrations through the ENS smart contract, providing the same features as domains registered directly through ENS.

Additionally, Unstoppable Domains allows users to purchase .eth domains even if they don’t have an existing Ether wallet. Through Unstoppable Vault, a noncustodial service, users can secure Web3 domains without initially having a cryptocurrency wallet.

To further enhance convenience, Unstoppable Domains offers an auto-renewal mechanism for ENS users. This eliminates the need for manual domain renewal on the blockchain and minimizes the risk of losing a domain.

Furthermore, Unstoppable expands the payment options for .eth users. Users can now purchase their desired Web3 domain using various payment methods, including Bitcoin, 12 different cryptocurrencies, as well as conventional fiat options like credit cards, PayPal, Google Pay, and Apple Pay.

With a combined total of 6.3 million registered domains, Unstoppable Domains and ENS are at the forefront of digital identity preservation. Matt Gould, the CEO and Co-Founder of Unstoppable Domains, highlighted the importance of simplifying the process of purchasing .eth domains to attract users who may not be familiar with Web3 technology. In an interview with CoinDesk, he emphasized the need for a unified platform to manage all Web3 domains across different platforms, stating:

“People want to have one place to manage all their Web3 domains across all different platforms. They don’t want to have to think about having to pay with a whole bunch of different types of cryptocurrency or having 1,000 different wallets they have to keep track of… that’s kind of the experience that we’re leaning into.”

Unstoppable Building .eth Management Tools

Unstoppable Domains is actively working on developing tools to manage .eth domains. These tools will offer features such as setting cryptocurrency addresses, managing on-chain profile data, and facilitating domain transfers.

It is important to note that while users who purchase .eth domains through Unstoppable can benefit from ENS integrations, these domains will not be compatible with Unstoppable’s own set of approximately 800 integrations.

Moreover, Unstoppable Domains provides support for various Web3 domains, including .nft, .crypto, .wallet, .dao, .bitcoin, .polygon, .BinanceUS, and .blockchain.

In conclusion, the integration of Ethereum Name Service domains by Unstoppable Domains represents a significant step towards simplifying the management of digital identities in the blockchain industry. By offering a unified platform for purchasing and managing Web3 domains, Unstoppable Domains aims to attract users from diverse backgrounds and enhance their overall experience in the Web3 ecosystem. With ongoing developments in .eth management tools and support for various Web3 domains, Unstoppable Domains continues to innovate and contribute to the growth of the blockchain industry.

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