Puma releases 3D Web3 experience for footwear.

On June 13th, Puma, a German footwear corporation, introduced its 3D metaverse experience, called Black Station. The developers describe Black Station as an “experiential home” for product releases, designed to offer unrestricted access to Puma Pass non-fungible token (NFT) holders.

The company explains that everyone is welcome to explore the experience, but only those who possess RB tokens, which were airdropped to Puma Pass holders, can purchase a digital “Rulebreaker” sneaker and claim two digital wearables. At the moment, the RB tokens are priced at 0.0125 Ether (ETH). The developers state:

“If you do not own an RB token, there is still plenty to explore. Unkai, our city in the clouds, and Unter, our exhilarating club below, are both full of mysteries to explore and collect.”

From June 13th to 20th, RB token holders may burn their tokens on Black Station, allowing their parent wallet to access various product drops in the metaverse. Black Station’s roadmap indicates that the experience will have a few more general events and NFT drops this year, with events planned for 2024 still under development.

The experience is open until June 23rd. Previously, Puma had stated that it was exploring alternative chains but ultimately decided to remain on Ethereum. Additionally, it is possible to purchase digital collectibles using a credit card, as well as to connect one’s wallet and use ETH.

In February 2022, Cointelegraph reported that Puma had registered an Ethereum Name Service domain and changed its Twitter name to Puma.eth. At the time, Puma had invested in various NFT collections inspired by felines, such as Cool Cats NFT, Lazy Lions, Gutter Cat Gang, and CatBlox.

Black Station is now LIVE! ⚡️ PUMA’s digital experience reveals new limited edition shoes in an entirely new light… Explore UNKAI & UNTER for yourself and discover the mysteries of these worlds ENTER EXPERIENCE: https://t.co/5EXphtTxSA pic.twitter.com/lRpOFw0nqe

— PUMA.eth (@PUMA) June 13, 2023

Magazine: Nonfungible Tokens – The Quick Guide

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