PSG partners with Crypto.com for AI-generated NFT matchday posters.

PSG partners with Crypto.com for AI-generated NFT matchday posters.

Paris Saint-Germain (PSG) FC and Crypto.com Launch NFT Matchday Posters: Exploring the Intersection of Art and Technology in the Blockchain Industry

French football club Paris Saint-Germain (PSG) FC has announced its plan to release matchday posters as non-fungible tokens (NFTs), allowing fans to collect unique digital assets. This innovative collaboration between PSG and its sponsor, cryptocurrency exchange Crypto.com, showcases the potential of blockchain technology in the world of sports and entertainment.

The poster series, created using generative artificial intelligence tools by artist Benjamin Benichou, consists of 1,970 designs with only 7 chosen for release as NFTs. These posters will be displayed during seven matches throughout the season, starting with the upcoming match against Olympique de Marseille in France’s Ligue 1 football league.

PSG Chief Brand Officer Fabien Allègre expresses the club’s enthusiasm for this collaboration, stating, “This collaboration with Benjamin Benichou has given us a better understanding of this new tool, which opens up endless creative possibilities. In continuing to explore new frontiers, Paris Saint-Germain is striving to redefine the future of sport, opening up unexplored horizons for new generations of supporters.”

Each NFT poster is associated with a specific match day and will be airdropped to eligible accounts on Crypto.com’s NFT platform. Collecting the entire series will reward fans with the opportunity to own prints of the original artwork used in the poster design process. Additionally, fans have the chance to win signed shirts from PSG players and VIP tickets to the team’s final home match of the season.

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This partnership between Crypto.com and PSG builds upon the 2021 sponsorship deal, which sees Crypto.com contributing approximately 430 million to the football team over a three-year period. Becoming the club’s first official cryptocurrency platform partner, Crypto.com is expanding PSG’s involvement in the world of crypto. In 2020, the team entered into a licensing agreement with the NFT fantasy sports game Sorare, and Lionel Messi’s transfer to PSG famously included payments made via Socios cryptocurrency fan tokens.

Speaking about the NFT drop, Benjamin Benichou, who is also the CEO of social e-commerce startup Drop, emphasizes the exciting possibilities that arise when combining a renowned brand like Paris Saint-Germain with the power of artificial intelligence, stating, “When you explore the intersecting potential of a brand as inspiring as Paris Saint-Germain and a tool as powerful as artificial intelligence, the possibilities for creation become infinite. This initiative paves the way for a new territory of artistic and creative expression where art meets technology.”

The collaboration between PSG and Crypto.com highlights the growing use of blockchain technology in industries beyond finance. NFTs, in particular, have gained significant attention for their ability to tokenize unique digital assets and create new avenues for ownership and value transfer. PSG’s venture into the NFT space not only connects with fans on a deeper level but also showcases the potential of blockchain technology as a disruptive force in the sports and entertainment sectors.

The emergence of generative AI tools provides artists and creators with novel ways to express themselves and push the boundaries of traditional art forms. In the case of the PSG matchday posters, Benjamin Benichou’s use of generative AI opens up endless creative possibilities, enabling the production of a vast array of unique designs. This intersection of art and technology not only showcases the power of AI but also serves as a testament to the vast potential for innovation within the blockchain industry.

The use of NFTs in this collaboration illustrates the fundamental blockchain concept of digital scarcity. By minting these posters as NFTs, PSG ensures that each design is unique, verifiable, and cannot be replicated or destroyed. This scarcity adds value to the digital assets, allowing fans to collect and own a piece of PSG’s history and the artistic vision of Benjamin Benichou.

Furthermore, the airdropping of NFTs to eligible accounts leverages the transparency and immutability of blockchain technology. Each distribution can be seamlessly executed on Crypto.com’s NFT platform, ensuring a fair and secure process. This method also allows PSG to directly engage with its fanbase and incentivize participation through exclusive rewards, further enhancing the fan experience.

In summary, the collaboration between Paris Saint-Germain and Crypto.com in launching NFT matchday posters encapsulates the dynamic and transformative impact of blockchain technology on the sports and entertainment industries. By leveraging generative AI tools and embracing NFTs, PSG is pioneering a new frontier of artistic expression and engagement with fans. This partnership not only showcases the potential of blockchain technology but also highlights the convergence of art, technology, and sports in the digital age. PSG’s foray into the world of NFTs cements their position as a forward-thinking club, constantly striving to redefine the boundaries of innovation within the sporting realm.

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