NFT-styled debit cards: the future of Web3

NFT-styled debit cards: the future of Web3

The Personalization of Web3-based Services and the Potential of Blockchain

Customizable NFT-style debit cards Customizable NFT-style debit cards. Source:

The rise of Web3-based services has opened up new possibilities for personalization and self-expression, pushing the boundaries of traditional banking and finance. One company at the forefront of this movement is hi, a neobank platform that combines a cryptocurrency exchange, digital banking services, and a customizable nonfungible token (NFT)-styled crypto debit card offering. With a $30 million investment from Animoca Brands, hi aims to create a user-centric Web3 ecosystem that enables individuals to personalize their financial experience and express their individuality in new and exciting ways.

Hi’s flagship product, a crypto-friendly Mastercard debit card, allows users to customize their physical cards with an NFT avatar they own. This represents a shift toward personalization, where Web3 finally empowers users with the opportunity to personalize and customize their financial products. It’s a departure from the cookie-cutter approach of traditional banking, catering to a new generation of consumers who value uniqueness and individuality.

The partnership between Animoca Brands and hi extends beyond personalization. It aims to amplify the utility of various Web3 tokens and NFTs through hi’s Web3-integrated financial applications and its own hi protocol, an Ethereum Virtual Machine-compatible sidechain. This integration bridges the gap between traditional fiat systems and the emerging Web3 decentralized ecosystem. It allows users to seamlessly transact with tokens like The Sandbox (SAND) and ApeCoin (APE), leveraging the power of blockchain technology and providing real-world use cases for utility tokens.

One of the key aspects of hi’s protocol is its innovative proof of human identity solution. In the era of Web2, a few dominant companies controlled user data and identity. Hi’s dual-node structure addresses this issue by utilizing identity validators responsible for verifying human-owned accounts, while block producers secure the network. This approach opens up possibilities for “human-only” networks and decentralized applications, empowering individuals and challenging the dominance of centralized credential providers.

The hi platform’s ambitious vision extends beyond borders. With an expansive network of over 90 million merchants that use Mastercard services, hi’s card service enables users to pay with a fiat or crypto debit card anywhere in the world. This positions hi as a competitor to neobanks like Revolut, blending the convenience of traditional banking services with the power and potential of Web3. Furthermore, hi’s focus on Web3 and its integration with popular NFT collections, such as Bored Ape Yacht Club (BAYC), Meebits, and Pudgy Penguins, has the potential to attract enthusiasts and proponents of the space.

From Animoca Brands’ perspective, the investment in hi aligns with their belief that hi will bring new users to Web3 and complement their existing properties, such as The Sandbox. This partnership not only expands their reach but also strengthens their position as a leader in the blockchain gaming and Web3 industry. It represents another step in Animoca Brands’ journey to unlock the full potential of blockchain technology and drive mass adoption.

In terms of regulatory compliance, hi has already obtained a virtual asset service provider (VASP) license in Lithuania and is recognized as a virtual currency operator by Italy’s payments service regulator. The platform is also undergoing pre-registration to secure a VASP license through the Hong Kong Securities and Futures Commission, highlighting its commitment to establishing a strong presence in Asia. This continuous pursuit of regulatory licenses demonstrates hi’s dedication to building a trustworthy and compliant platform for users to explore the world of Web3.

The blockchain industry’s evolution is marked by advancements in personalization, user-centricity, and the progressive integration of Web3 technology. The partnership between Animoca Brands and hi represents a significant milestone in this journey. By combining financial services, NFT customization, and blockchain technology, they are bridging the gap between traditional banking and the decentralized future. As more users embrace the power of Web3 and realize the potential for personalization, the blockchain industry will continue to shape the future of finance, commerce, and self-expression.

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