Meta to invest in AR/VR and Metaverse technologies at Connect Conference.

Meta to invest in AR/VR and Metaverse technologies at Connect Conference.

The Transformative Power of Blockchain in the Emerging Metaverse

As technology continues to shape the world, the blockchain industry stands at the forefront of innovation, enabling new possibilities and transforming various sectors. One such sector that has garnered significant attention is the metaverse, a virtual reality (VR) and augmented reality (AR) landscape that promises to revolutionize the way we interact and experience digital content.

Meta’s Investment in the Metaverse

Under the leadership of Mark Zuckerberg, Meta Platforms Inc (NASDAQ: META) has been actively investing in the development of the metaverse. At the Meta Connect conference, participants eagerly await details about Meta’s plan to attract investment in artificial intelligence (AI) powered by VR and AR technologies.

Meta’s commitment to the metaverse is evident in their significant funding towards their metaverse endeavors. However, the specific details that Zuckerberg will announce hold immense value for participants and observers. Creative Strategies President, Carolina Milanesi, expects AI to play a significant role, particularly for businesses, where targeted ads and data will likely dominate.

Meta’s Strategic Moves

A crucial development leading up to the Meta Connect conference was Meta’s initiation of layoffs, which impacted 6,000 employees. Speculation arose that Meta was freeing up funds to continue investing in the metaverse. It is worth noting that between November and May, Meta had already cut over 20,000 jobs, underscoring the company’s commitment to reshape its priorities.

One aspect of Meta’s plans that has garnered attention is its investment in the new virtual reality Quest headset, slated for release this year. The conference is expected to shed light on the applications that will accompany this hardware device. Meta also plans to integrate virtual assistants powered by AI with these apps, offering users a seamless and immersive experience. The ability of Meta’s offerings to compete with Apple’s Vision Pro headset, announced in June, will be a key determinant of market division.

Quest: Meta’s Entry into Mixed Realities

The competition between Meta and Apple in the realm of reality headsets hinges on the execution of their respective products. Meta’s announcement that the Quest 3 will support both AR and VR technology positions it as a compelling contender in this market. Priced at $499, the Quest 3 represents Meta’s foray into full mixed-reality features, showcasing their commitment to innovation.

Interestingly, the Quest 3 is reported to be smaller than its predecessor, Quest 2, further enhancing user comfort and experience. This smaller form factor will likely be well-received by VR enthusiasts who value portability and lighter devices.

Expanding Access to the Metaverse

Meta has recently taken steps to expand access to its Horizon Worlds 3D social platform, making it available to users beyond the confined boundaries of the metaverse. This move aligns with Meta’s belief that everyone, regardless of their device, should have access to the metaverse.

To achieve this, Meta initially granted restricted access to a select number of Android users, with plans to release an iOS version later. Additionally, web browsers are now able to enjoy early access to Horizon Worlds, further widening the accessibility of the metaverse.

The Promise of Blockchain in the Metaverse

Blockchain technology plays a pivotal role in the metaverse. Its decentralized architecture fosters trust, ensuring secure transactions, ownership verification, and identity management within the virtual world. In a landscape where digital assets hold immense value, the transparent and immutable nature of blockchain provides a foundation for the metaverse’s economy.

Furthermore, blockchain can revolutionize the gaming industry within the metaverse. Through the use of non-fungible tokens (NFTs), gamers can have true ownership of their in-game assets, trading and selling them freely. This opens up a new paradigm of economic opportunities within the virtual space.


The blockchain industry continues to evolve, and its impact on the metaverse is becoming increasingly apparent. Meta’s investment in the metaverse, particularly with its Quest hardware device and AI-driven applications, showcases the company’s commitment to shaping the future of digital experiences. The rivalry between Meta and Apple in the reality headset space highlights the battle for dominance in a market with boundless potential.

Ultimately, the metaverse holds the promise of a new reality, where individuals can explore, interact, and establish their presence in a virtual world. With blockchain technology serving as the backbone of this transformation, the possibilities are vast, and the future is both exciting and filled with endless opportunities for innovation and growth.

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