ENS’s role in decentralized social media explained by Dev.

At KryptoSeoul’s Buidl Asia event in South Korea, one of the central topics was decentralized social media. Cointelegraph spoke with Makoto Inoue, a developer for Ethereum Name Service (ENS), to discuss Web3 social media, its potential to replace Web2, and the roles of ENS and the metaverse in this new social paradigm.

Inoue stated that Web3 is “inherently social and distributed.” He emphasized that everything is transparent since it’s built on top of the blockchain. This makes the blockchain a “social graph,” which is commonly used to represent the interconnectedness of relationships in an online social network.

ENS fits in by providing transparency, and the addresses are human-readable, which allows it to become a social graph. Inoue added that ENS comes in when there’s a need to make things “easier to understand.” This leads to the creation of what he describes as an “identity trail.”

Within the paradigm of decentralized social media, no entities can stand in the way of its users. Compared with traditional social media, no entity has the right to stop anyone on its platform. Inoue says this will not happen in Web3 since it’s inherently permissionless.

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When asked about the potential of Web3-based social media to replace old Web2 social platforms, Inoue shared his belief that Web3 offers a way to enhance and improve them instead of fully replacing the old systems. He also discussed the role of the metaverse in decentralized social media and argued that Web3 socials are not limited to the metaverse and online platforms.

Inoue shared his identification card, which can be used to link with others with the same card. This can be widely used in events where you can tap each other’s cards to have a record of the meeting saved in the blockchain.

Read more about decentralized social media in Cointelegraph’s magazine.

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