ENS to launch .box web domains in September using blockchain technology.

The Ethereum Name Service (ENS), which is a leading Web3 identification project, is launching a new domain name extension called .box in September 2023.

Nick Johnson, the lead developer of ENS, announced this on Twitter on June 7, stating that it would be the first blockchain-native domain name system (DNS)-routable Top-level Domain (TLD) development.

ENS Is Integrating Blockchain To Web2

According to Nick Johnson’s tweet, the proposed .box TLD is a joint venture between ENS and My.box.

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The registration process for domain names will follow a similar approach to .eth domains.

The upcoming .box TLD is a blockchain-based internet name service that allows Ethereum users to direct links to websites and send emails.

The .box domain names are Ethereum Name Service-enabled, which means that the registration or transfer of a .box domain will be done via the Ethereum blockchain.

The .box domain names allow the NFT owner to own both the DNS-based and ENS-based names. The service is set to roll out by September.

The crypto community raised concerns about censorship related to the new internet name system. A user asked how resistant the .box domain names are to censorship and whether the FBI could seize control of the TLD.

“Serious question: What happens when the FBI demand that whoever runs the .box DNS resolver redirect to the standard FBI takedown page?” he asked.

In response, Nick Johnson said it is unlikely for the FBI to seize a whole TLD. Regarding censorship concerns, Johnson said:

“No; ICANN requires that they have an AUP and adhere to the UDRP process, so there will still be a way for names to be seized.”

Johnson’s response implies that the .box TLD is not resistant to censorship and would operate similarly to a regular domain name.

ENS’.Eth Versus .box Domains

The Ethereum Name Service (ENS) is a blockchain-native domain name system that provides users with identity across Web3 and crypto platforms.

It shares the same concept as traditional domain name systems but uses distributed technology based on the Ethereum blockchain.

The primary function of ENS is to convert machine-readable identifiers like cryptocurrency addresses into human-readable domain names.

ENS addresses or URLs end with .eth and eliminate the long strings of numbers in crypto addresses with simple domain names, like “James.eth.”

The soon-to-launch .box naming system operates similarly to .eth. The difference is that, unlike .eth, which does not use the traditional web DNS, .box domains will be accessible through the ENS and web browsers. With the new .box domains, users can access their blockchain addresses on web browsers.

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