Barcelona FC partners with World of Women for NFTs.

FC Barcelona, a European football powerhouse, has partnered with World of Women, a non-fungible token (NFT) ecosystem, to release the second item in its ‘Masterpiece’ collection.

The NFT is called ‘Empowerment’ and is inspired by Spanish footballer Alexia Putellas. Alexia, who plays as a midfielder for Barcelona (Barça) and Spain’s national team, is a celebrated professional footballer. Both she and FC Barcelona are promoting female empowerment in sports, gender equality, and equal opportunities for women and girls in the industry.

Alexia has played for Barcelona since 2012 and has won seven league titles, seven Copas de la Reina, and two UEFA Women’s Champions League trophies. She played a significant role in Barcelona’s 2020-21 season, where they won the Champions League and the continental treble, both being the team’s firsts.

According to the press release, “The Club has collaborated with ‘World of Women’ in the creation of the digital artwork that commemorates the exceptional performance of the best player in the world in the Champions League semi-final of the 2021/22 season against Wolfsburg.” On April 22, 2022, a record 91,648 spectators witnessed Barça’s victory.

This one-of-one token was created by World of Women artist Rhiana Madeline, who is recognized for combining traditional fine art skills with novel technological software to “push the limits of human creativity” through digital art. Madeline first created a three-dimensional sculpture of Alexia, then added digital painting, special effects, chants from Barça supporters, and lights from the crowd. The artist used gold to symbolize Alexia’s achievements and legacy.

‘Empowerment’ will be up for sale in an auction on the popular OpenSea marketplace from June 26 to June 28. The owner of this NFT will gain unique benefits: besides supporting gender equality in sports, they’ll get to meet Alexia and receive a pair of signed football boots. There will also be a physical work of art that complements the NFT.

‘Empowerment’ is the second NFT in FC Barcelona’s ten-piece ‘Masterpiece’ collection. The remaining items will depict iconic moments and Barça characters, emphasizing the club’s legacy and historical heritage.


Learn more:

– Japanese Sports Giant Mizuno Takes NFT Plunge with Judo, Running, Soccer Offerings – Premier League Ignores Crypto Chaos, Backs Sorare’s NFT Fantasy Football Game in a Bold Move – Nike Hints at NFT Integration with Fortnite Game – How a Price Battle Between Two Heavyweight NFT Exchanges is Pumping Prices – How To Use OpenSea: The Easy Way to Set Up Your Profile – How To Buy an NFT On OpenSea

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