Apple stock to soar after AR/VR headset launch at developers conference.

The stock of Apple Inc (NASDAQ: AAPL) is expected to open at a potential all-time high as the technology giant prepares to launch its first-ever augmented reality (AR) and virtual reality (VR) headset. Many consider this launch to be one of the most significant product launches in the nearly 50-year history of Apple.

AAPL has risen over 1% to over $182 as the market goes through premarket trading. According to MarketWatch figures, AAPL’s year-to-date (YTD) figures have increased by 39.27%, with its one-year gain at 23.82%.

Apple’s figures seem relatively strong, especially considering its recent earnings report for Q2 2023. Interestingly, the iPhone maker reported a 3% year-over-year (YoY) decrease in quarterly revenue to $94.8 billion and $1.52 earnings per diluted share. However, CFO Luca Maestri said the company achieved $28.6 billion in operating cash flow. Maestri also said Apple returned more than $23 billion to shareholders during the quarter. The board of directors declared a common stock $0.24 per share cash dividend, a 4% increase.

DFD Partners’ CEO Devon Drew spoke about AAPL’s performance, stating that Apple is in a good position and is strong enough to withstand possible fluctuations. According to Drew:

“Even with how much it has risen, it still feels like a quality company, with a lot of cash, continued innovation, a fortress balance sheet, and a large customer base upgrading their products. It should continue to grow, but it can also weather any storm. That means it works in both risk-on and risk-off environments, and that makes me very excited to own it.”

If maintained, Apple’s price increase can give the company an added value of $16.5 billion.

Apple Stock to Benefit from AR/VR Headset Launch

The 2023 Apple World Wide Developers Conference (WWDC) will begin today at the Apple Park campus in Cupertino, California. At the event, Apple plans multiple launches, including updates to its current operating system and a new AR/VR headset.

The Reality Pro headset, which is expected to cost around $3,000, will feature advanced eye and hand tracking, according to leaks. Users should be able to control objects or images simply by looking at them and selecting by pinching the thumb and index fingers. The hardware will have internal sensors to see the direction of the eyes, along with external cameras to pick up on hand movements.

MacRumors says the headset’s performance will be competitive with Macs. Additionally, although users can pair the headset with an iPhone for easy data transfer or typing, pairing will not be necessary for use. The headset should come with 4k high-res micro OLED displays, each with up to 3,000 pixels per inch.

Apple’s stock will likely benefit from the buzz surrounding the headset announcement and features likely to be publicized. The company has reportedly built a structure dedicated to providing demos for a few attendees.

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