In 2024, consumers dislike AI-created art but absolutely adore automated shopping experiences.

Wizards of the Coast faces backlash over AI-generated art in ad, as IBM's third annual consumer survey shows readiness for AI in retail spaces both in-store and online.

Wizards of the Coast and AI-Generated Art: A Cautionary Tale

Have you ever played Dungeons & Dragons or Magic: The Gathering? If you have, you’re probably familiar with Wizards of the Coast, the publisher behind these beloved games. But recently, they’ve found themselves caught up in a bit of a pickle when it comes to experimenting with artificial intelligence (AI) generated art.


In a recent advertisement for their Magic: The Gathering game, the company was accused by fans of passing off AI-generated art as human work. Wizards of the Coast initially denied these allegations, but upon further reflection, they admitted that the art was indeed created by AI. Talk about getting caught with your wand down!


According to the company’s tweet, they claim that the inclusion of AI-generated art in their marketing materials was the fault of a vendor. They stated, “It looks like some AI components that are now popping up in industry standard tools like Photoshop crept into our marketing creative, even if a human did the work to create the overall image.” Oops, it seems like someone forgot to cast a spell for quality control!


This isn’t the first time Wizards of the Coast has found themselves in hot water over AI-generated art. They previously faced backlash for using AI to create art for a Dungeons & Dragons sourcebook. It seems like they just can’t resist the allure of the AI art spell, but it’s causing a bit of a storm in the gaming community.


If you take a look at social media, you’ll see that the general sentiment surrounding this AI art controversy is negative. Fans are expressing their disappointment and frustration, questioning the integrity of the company’s creative process. It seems like the magic has worn off for many gamers who want the human touch and craftsmanship they’ve come to love.


AI-generated art has become quite the trend on social media, with countless businesses exploring its potential. However, one major challenge that businesses face is being transparent and upfront about the use of AI. Honesty is the critical ingredient to avoiding a backlash from consumers who feel deceived.


Speaking of consumers, it turns out that they’re eager for some AI in their retail experience. According to a recent survey conducted by IBM, the average consumer is dissatisfied with the current state of retail. Only 9% of respondents reported being satisfied with the in-store shopping experience, and a meager 14% were content with online shopping. It seems like there’s room for improvement!


But here’s where AI swoops in, caped crusader style. Over half of the respondents expressed excitement about AI technologies being implemented in their shopping experiences. Whether it’s through virtual assistants or other AI applications, consumers are ready for some retail magic. In fact, a whopping 80% of those who haven’t tried AI-powered retail experiences are eager to give it a whirl.

Related: Mount Sinai medical researchers claim ChatGPT is ready to practice medicine

So, while Wizards of the Coast may have stumbled upon the rocky terrain of AI-generated art, there’s still hope for the integration of AI in the retail world. As long as companies are transparent and offer genuine value to their customers, AI could be the knight in shining armor for both businesses and consumers.



Q: Can AI really produce art that matches the skill of human artists? A: While AI can create impressive pieces of art, it can’t replicate the unique creativity and emotional depth that human artists bring to their work. AI-generated art often lacks the spontaneity and imagination that make human-created art so special.

Q: Is the use of AI-generated art a common practice in the gaming industry? A: AI-generated art is gaining traction in the gaming industry, but it is still a relatively new development. Many companies are experimenting with AI to enhance their visuals and streamline their creative processes. However, it’s important for them to be transparent about their use of AI to maintain trust with their fanbase.

Q: Is there a risk that AI technologies will replace human workers in retail? A: While AI technologies can automate certain aspects of the retail experience, such as virtual assistants and personalized recommendation systems, they are unlikely to completely replace human workers. The human touch and personalized interaction are still valued by customers and play a vital role in the overall shopping experience.

Q: How can businesses ensure they use AI-generated art ethically? A: Businesses using AI-generated art should be upfront and transparent about its origins. Clearly disclosing when AI is involved in the creative process helps maintain trust and avoids any potential backlash. Additionally, businesses should focus on using AI as a tool to enhance human creativity, rather than attempting to replace it entirely.

Q: What other industries can benefit from AI integration? A: AI has the potential to revolutionize various industries, from healthcare and finance to transportation and entertainment. In healthcare, AI can assist in medical diagnoses and drug discovery. In finance, AI can enhance fraud detection and risk assessment. The possibilities are endless, and it’s exciting to see how AI will shape the future in these fields.


  1. Twitter – AmesCG
  2. Twitter – Wizards_Magic
  3. Twitter – DesktopMetaphor
  4. Twitter – GreenSkyDragon
  5. Mount Sinai medical researchers claim ChatGPT is ready to practice medicine

Remember, sharing is caring! Spread the word about the fascinating world of AI in art and retail by sharing this article. Who knows, maybe you’ll inspire a future Dungeons & Dragons adventure with an AI-generated twist! 🎲✨

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