Adidas collaborates with digital artist FEWOCiOUS for NFTs associated with sneakers.

On Tuesday, June 13, Adidas, a global leader in apparel and footwear, announced a partnership with popular digital artist FEWOCiOUS to create a physical sneaker collection that will be sold using an NFT redemption pass.

This is another step by Adidas to delve deeper into the world of digital collectibles and keep pace with its rival Nike. According to the announcement, Adidas will work with FEWOCiOUS to launch a series of physical and digital drops, incorporating the artist’s playful style, deeply personal approach, bold aesthetic, and more.

Adidas calls the collection, Adidas Originals x FEWOCiOUS, a “harmonious collision of perspectives.” The collection will include an NFT and a physical sneaker designed by the artist called Adidas Originals Campus 00’s.

Starting on June 22, there will be a total supply of 4,500 Trefoil Flower Mint Passes available for minting on the OpenSea marketplace. The NFT mint pass will function as a direct redemption ticket for a pair of custom-designed physical sneakers called Adidas Originals Campus 00s.

Later, the mint pass holders can burn the NFT via a process starting in August this year, and the shipping will begin the following month. Each pair of physical sneakers will come embedded with an NFC tag, a popular tech device available in smartphones, passports, and contactless credit cards, and later linked to a companion NFT.

The Trefoil Flower NFT will be released through a pre-sale in three stages, followed by a public minting event. People who already own Adidas’ Alts Decos and Soles NFTs, along with Fewocious Paint Drops, will have early access to minting the Trefoil Flower NFT at a discounted price of 0.2 ETH, which is approximately $350 at the moment.

Adidas and FEWOCiOUS Partnership

This is not the first time that Adidas has partnered with FEWOCiOUS. The 20-year-old transgender youth made their debut with Adidas in an official capacity at Studio (Three Stripes Studio) during Art Basel Miami in December 2022.

FEWOCiOUS has been one of the prominent creators in Web3 since joining the NFT space three years ago. With over $50 million in lifetime sales, FEWOCiOUS has collaborated with renowned entities such as Nike-owned RTFKT, esteemed auction houses Christie’s and Sotheby’s, and the David Bowie estate.

Adidas has also become active in the NFT space ever since purchasing its first Bored Ape NFT and then using the same to create a fictional character Indigo Herz in December 2021. Adidas also has its own “Into the Metaverse” collection that has facilitated more than $150 million worth of NFT trading volume to date. It also allows holders to claim exclusive merchandise.

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